Fest Nest

WMC 2013: Fools By The Pool

WMC 2013: Fools By The Pool

Red Bull took over the Dream South Beach throughout WMC, creating a pop-up-style getaway called the Red Bull Guest House, a first for the major energy drink brand. The property, boasting 108 rooms and posh amenities, and located right behind the former Versace mansion, is the epitome of Art Deco-designed boutique hotels on South Beach. Red Bull transitioned the space into an invite-only venue, showcasing some of the best EDM labels, DJs and producers around. On Saturday, March 23, A-Trak and his label, Fool’s Gold Records, took over the rooftop pool, Highbar.

Red Bull took over the Dream South Beach throughout WMC, creating a pop-up-style getaway called the Red Bull Guest House, a first for the major energy drink brand. The property, boasting 108 rooms and posh amenities, and located right behind the former Versace mansion, is the epitome of Art Deco-designed boutique hotels on South Beach. Red Bull transitioned the space into an invite-only venue, showcasing some of the best EDM labels, DJs and producers around. On Saturday, March 23, A-Trak and his label, Fool’s Gold Records, took over the rooftop pool, Highbar.

Upon entering the hotel lobby, visitors were able to check out the Red Bull Music Academy radio station, where live interviews and DJ sets were broadcasted all weekend long. Just beyond the lobby, the Willy Wonka-style glass-and-mirror studded elevator awaited. We took it to the top, hoping we didn’t bust through the roof! Immediately after exiting, the hip-hop jams were in full-effect. Hip-hop you say? But this is WMC, what’s up with that?

Fool’s Gold curated a “Rap Party,” to close out a week of festivities. Upon arrival, A-Trak’s partner and co-founder of Fool’s Gold records, Nick Catchdubs, was on the decks using two Technics 1200s and a Pioneer DJM 500, items essential to achieving the real hip-hop sound and turntablism that goes along with the tradition. A mini pool that was filled with yellow Fool’s Gold beach balls surrounded the DJ booth. There were large gold chains hanging from the covered booth down to the mini-pool moat, a dramatic accent. A Fool’s Gold mascot was running around greeting people, taking pictures and handing out free jerseys. Red Bull had an Instagram photo hut set up, where guests could print pictures by using a designated hashtag. The bar was situated behind the DJ booth serving up some $15 RBVs in true Miami rooftop fashion. (The free cans were downstairs!)

On the other side of the pool, there was a BBQ and free ice cream to keep everyone fed and chilled. The ice cream vendors were in classic hip-hop style, like from the movie Friday, and doubled as feature dancers as they pulled their cart around the pool area. The sexy people sunning themselves in the cabana chairs were happy to get up and shake their booties for some free scoops. Nick Catchdubs was jamming all the best hip-hop and rap, old school and new.

The crowd sang along to almost every song. Some wondered if they would hear some EDM, house music or techno infused hip-hop styles, but all DJs stayed true to the theme, and attendees ate it all up. Brodinski switched over to the CDJs for his set, having a blast in the booth. He was bouncing and popping his shirt as he played “Dirt Off Your Shoulder” by Jay-Z, and the crowd soon followed suit. 

The Dirtybird crew, including Justin Martin, J-Phlipp, and Kill Frenzy were spotted popping and locking to show their support. Flosstradamus was also seen bobbin’ and flossin’ to the G’d up beats. 

A-Trak came on around 5:45 p.m. and showcased his skills on the crossfader and vinyl decks. He added his sampler for the signature siren and “Fool’s Gold” vocal sample he always drops throughout. Highlights included some super fly Three 6 Mafia tracks, which had the sea swaying and spittin’ in admiration. A-Trak took this pool party to the next level through his stellar DMC (Beat Juggling and Scratching) techniques. Even DJ Craze, a multiple-time DMC World Champ, has praised A-Trak for his skills. The crossfader was moving like a lightning bolt back and forth. A-Trak precisely scratched and sampled vocals all while beat juggling classic hip-hop anthems that were all over the board. From Notorious B.I.G. to Rick Ross, and even in to some Motown soul by the Temptations, A-Trak, followed by some seriously ill skills by Alchemist’s ode to East Coast with his ‘90s mix, added a refreshing genre aspect to WMC, throwing down legendary tracks until the laid-back, exclusive rap party was, well, a wrap.

Photos by Melodysiac © 2013

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victor

March 29th, 2013

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